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New surveys show signs of optimism among small business owners WSOC TV [Video]

NEW YORK — (AP) — Small business owners overall are feeling positive about their business and achieving the goals they set for this year despite inflation and high labor costs, according to two new surveys.

“At the mid-point of 2024, we asked small businesses to look back on the goals they set for the year, and we found that they’re satisfied with their progress and successes over the first half,” said Gina Taylor Cotter, executive vice president and general manager of American Express’ small business products.

The American Express survey of more than 1,100 small business financial decision makers found that 83% of owners said that the past few years have required them to think more creatively than ever before, and 87% said that each year they feel more confident in their skills as business owners.

The National Federation of Independent Business, meanwhile, said its Small Business Optimism Index rose …

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