As the CEO of the New York Liberty, Keia Clarke’s days are long, and no two are ever the same. Yet, through the constant hustle and bustle, one thing remains consistent—her love for her community, a love that fuels her work every single day.
“I’ve been with the Liberty for 14 seasons now, and every day feels like a new adventure,” Clarke shared with WBLS. “From starting as the marketing manager to now being the CEO, I’ve seen the team grow, and with it, my connection to the community has only deepened. It’s rare for someone to stay with one organization for this long, but there’s something really special about live entertainment and the impact it has on people’s lives.”
Clarke’s journey with the Liberty began in 2010 when she took on the role of marketing manager. In those early days, her focus was on shaping the team’s brand and connecting with fans through social media and game day events. …