Olympics give athletes a chance to win gold and also cash in on their short time in spotlight [Video]

PARIS, France — PARIS (AP) — Noah Lyles wasted no time. After winning the 100 meters at the Paris Olympics, he promptly declared what he wanted the most as the newly anointed Fastest Man Alive.

“I want my own shoe,” he said. “I want my own trainer. I’m dead serious. I want a sneaker. There ain’t no money in spikes, there’s money in sneakers. I feel like for how many medals we bring back and the notoriety we get, the fact that hasn’t happened, that’s crazy for me. I feel like that needs to happen.”

Athletes come to the Olympics seeking gold medals, but for some, there are more lucrative prizes at stake. The two-week competition provides a global stage for competitors to be noticed and potentially …