LOS ANGELES — After a man was caught on video stealing from a clothing store in Los Angeles, instead of getting upset or filing a police report, the owner took a different approach: he started a clothing line.
“It’s a petty crime, and we were just trying to out-petty the petty,” said Jared Ingold, the founder and CEO of Vardagen, a clothing store on Abbott Kinney Boulevard. “So we were just kind of being silly with it.”
Ingold started Vardagen, which means “everyday” in Swedish, in his garage in 2017 and has been in Venice for seven years.
He’s the one behind all the clothes’ designs.
“We just take everyday things and then we play off of it, so we don’t really overthink if it’s positive or negative,” said Ingold. “We just want to be real about things and how they affect us and communicate that through fashion.”
Now, the store’s “Wanted” line is getting a lot of attention. It features …