After years of research and months of preparation to launch their brain-healthy bar, Patrick and team hit nearly all of the obstacles in their way.
They shipped their first batch of product DTC to customers in the hot September days without proper packaging and protection from the heat and the product melted into a giant mess.
On top of that, the Lions Mane ingredients when melted with the chocolate affected the taste and efficacy. It was a total bust.
MOSH launched during the pandemic and although Patrick and team tried everything they could to put out the fires– like refunding customers and replacing products– they got the news that all of their new product shipments were stuck in the harbor on boat docked and locked, unable to get access for 12 weeks or more.
It was a disaster that could have ended MOSH as soon as it started.
How did Patrick and team overcome all of the adversity?
How did they repair relationships and build trust with their customers again?
What was their brand and new go-to-market strategy?
Listen to the full episode with me and the young protege of the legendary Schwarzenegger and Shriver family!
It’s packed with lessons that you can apply to your biz.
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