Possible TikTok ban could hurt small businesses in Idaho [Video]

BOISE, Idaho — The future of TikTok in the United States is uncertain, with the app potentially becoming inaccessible as soon as Sunday, Jan. 19, 2025.

This development has sparked conversations about how it could impact businesses and people in the Treasure Valley.

For some local entrepreneurs, TikTok is more than just a social media platform—it’s a critical tool for success.

“I think TikTok is what really started my brand back in 2020,” small business owner Janet Leyva told KTVB.

TikTok’s features, including its TikTok Shop, allow businesses to showcase and sell their products directly on the app. 

Leyva, owner of Leyva Beauty in Boise, shared that TikTok has been instrumental in helping her grow her business throughout the country.

“On the daily, I get recommendations from people who tell me they found me on TikTok,” she said. “I do rely …