Prepare for Small Business Saturday Success with SCORE’s Expert Tips | PR Newswire [Video]

, /PRNewswire/ — As the holiday shopping season approaches, small businesses are gearing up for one of the busiest times of the year, from Black Friday to Small Business Saturday and beyond. SCORE, America’s largest network of volunteer, expert business mentors, offers entrepreneurs practical advice to make the most of the season.

Small Business Saturday offers a prime opportunity for small businesses to step into the spotlight.

Plan for the Holiday Rush

Reflect on last year’s performance. Did you meet your sales goals? Use your previous data to forecast sales, set promotional strategies and manage staffing needs to provide for outstanding customer care. “It’s about more than just sales; it’s a powerful opportunity to connect with your community, attract new customers and reinforce relationships with loyal ones,” explains SCORE mentor Lizz Smoak. If you plan on extending store hours during the holidays, communicate these updates with your team early so you are prepared to handle increased …