Product Design Process – 7 Required Steps [Video]

If you are creating a product, you will likely focus on the product design process. Naturally, a comprehensive guide that explains how to create a successful product can help.

Read on as we explain the 7 steps of how a design team designs a successful product. 

A brief introduction to product design and the product design process

The term “Product Design” refers to a collection of activities. These are as follows:

• Identifying market opportunities or unearthing problems;
• Defining the opportunities/problems;
• Developing offerings/solutions to address the above-mentioned opportunities/problems;
• Validating the above-mentioned solutions with real users.

The product design process refers to the framework used by a product team to design a new product. This framework involves several steps, e.g.:

• Understanding the users’ needs;
• Defining the market opportunity, alternatively, defining the problem of an end-user;
• Coming up with ideas;
• Creating prototypes;
• Validation of the product ideas or assumptions.

Note: Product design or product design processes don’t concern digital products …