Quit His Job to Make $480K/Month… [Video]

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Robert Palmer always wanted to follow in his father’s footsteps by being an entrepreneur and starting his own business—and he did exactly that. Robert runs a lawn care and landscaping business that has generated over $5.8M in revenue. The wild part? He did it all with $0 of his own.

Robert’s father used to buy and sell race horses as a side business while working at a steel factory. From a young age, Robert always found himself offering advice and seeing how his father could improve upon his ideas. Having no idea what he wanted to do himself, Robert went to college and worked part-time as a landscaper.

During a trip to a coffee shop, Robert was approached by one of the owners of Lesco—one of the largest suppliers of fertilizers and seed products—to come work for them. From there, Robert learned the ins and outs of the business, made quality relationships, and received hands-on education that money can’t buy.

In this episode, learn how Robert tests different strategies and uses direct marketing to reach his customers, how personalization in your positioning can set you apart from the rest of the competition, and how to strategically franchise your business for success.

The most important thing though? When Robert hires new staff, he looks for potential candidates that can drive engagement and a personalized experience. Technical skills, he says, can always be taught during employment. He also started a career group to foster and deepen relationships within the industry. During the life of Robert’s business, his staff and connections have been a valuable asset to set himself apart from related companies.

Timestamps:
00:00 – Start
01:39 – Scale of the business
02:27 – Bare-bones budget
03:17 – Initial investment
04:00 – Loan options
05:19 – SKUs
07:04 – Weed control
07:35 – A thousand customers
09:34 – Equipment
10:38 – Supplier relationships
11:40 – Income from a single lawn
14:04 – Providing estimates
15:47 – Fan blitz
17:56 – Biggest challenges
19:30 – Sprayer machine demo
19:54 – Revenue
20:45 – Pivotal decisions for growth
22:31 – Progress as a franchisor
23:26 – The greenest lawns
23:54 – Leads and marketing
25:23 – Advertising
26:11 – The “clumpy grass on his lawn”
27:56 – Advice to new businesses
30:05 – Office walkthrough
30:49 – Benefits of a franchisee
33:14 – Conversion rate
35:01 – Direct mail campaign
37:01 – Customer service
38:21 – What works
39:13 – Fear of failure
40:51 – Commercial vs Residential
41:35 – Advice on scalability
42:04 – The best advice
42:35 – Outro

#lawncare #lawncarebusiness #howtostartalawncarebusiness