Responsible Driving and the Fatal Five – James Laverty, Allstate NI [Video]

In 2023, 71 people lost their lives on the roads in Northern Ireland by being involved in a fatal collision – the highest number in eight years. So far in 2024, more than 50 people have been killed.

Every life is more than a statistic!

This innovative, educational project is bringing businesses together to focus on educating and supporting people who do the daily commute and those who drive for work.

Expertise comes from the Police Service of Northern Ireland and through the lived experiences.

Responsible Business and the Fatal Five focuses on education, dissemination and scaling advocacy to reduce road deaths.