3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

Restaurant winners and losers include McDonald’s, Chili’s, Taco Bell [Video]

Categories
Starting a Business

A “location closed” sign hangs in the window of a closed Red Lobster restaurant in Torrance, California on May 14, 2024. 

Patrick T. Fallon | AFP | Getty Images

A rocky year for restaurants separated the industry’s biggest chains into winners and losers, as eateries competed for a smaller pool of customers who have grown more discerning about how they spend their dollars.

“I’ve been eating out less this year – it tastes just as good, and it’s way cheaper,” said Jennifer Jennings, who works in sales in Tulsa, Oklahoma.

Prices for food away from home had risen 3.6% over the last 12 months as of November, according to the Labor Department’s consumer price index. Grocery prices climbed just 1.6% during the same time, making cooking at home more attractive than dining out.

In response, many consumers have cut their restaurant spending, leading to slower sales and greater competition. The value wars reignited this summer. Chains took aim …

How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
5 Steps to Creating Successful Ads