- Rolls-Royce is celebrating its Phantom nameplate’s centennial
- The nameplate is the oldest still in use, though it hasn’t been in continuous use over the years
- Rolls-Royce has launched eight generations of the Phantom and the next may be an EV
Rolls-Royce’s Phantom nameplate dates back to 1925, although it hasn’t been in continuous use throughout its history. There were interruptions, such as during and after the Second World War, and again following the change in ownership of the Rolls-Royce car business during the 1990s.
The partnership between founders Charles Rolls and Henry Royce in the early 20th century produced some of the finest automobiles the world has ever seen. Among their creations, the Phantom has stood as a defining symbol of luxury and engineering excellence, spanning eight generations since its debut in 1925.
This date makes the Phantom nameplate the oldest still in use, despite the aforementioned breaks in production. The first generation, known as the 40/50 H.P. Phantom, succeeded the 40/50 H.P. …