RSPBs new brand reboot aims to conjure feelings of hope and urgency [Video]

In the brand refresh, Asha & Co has maintained the RSPB’s recognisable bird logo, albeit slightly modernised, and with a bright blue wingspan. Asha & Co has also created a film campaign, The Call. Adopting a very nature documentary, Attenborough-esq feel, the short predominantly films from above, with a meditative voiceover reinstating the importance of action. This top-down filming approach was “built to shift emphasis beyond bird protection towards ‘action for nature with a bird’s eye view’ capturing the big picture, grounded in detail”, the press release details.

“It’s been a privilege to work with the team at RSPB – an incredible organisation delivering evidence-led environmental projects that can be seen from space,” says Asha & Co’s Marksteen Adamson.“Our challenge was to help them reconnect with who they really are […] whilst carving out a new and authentic positioning within the worldwide environmental sector.”

In a reappraisal campaign, Lovers led with …