Scale your business without a big budget [Video]

Growing a business without the cushion of a big budget might seem challenging, but numerous entrepreneurs have proven it’s possible. By leveraging their creativity, grassroots marketing, and low-cost tools, they’ve been able to scale their businesses organically without relying on heavy investment in marketing. Their journeys offer practical advice on how small businesses can expand effectively while keeping costs low.

Shaun Merritt, Co-Founder and COO of Ruck Delivery, embraced grassroots marketing to grow his businesses. He started by building relationships on construction sites, busting out a griddle and cooking up Costco hot dogs to introduce his services to potential customers. 

“It started out just rolling up to friends or family who needed things moved,” he says. “Then expanded to showing up at job sites.” 

This hands-on approach built trust and rapport, allowing him to grow his customer base without spending on traditional marketing.

Similarly, Stefanie Ricchio, Founder of SRBC, relied on her expertise and thought leadership to connect with her audience. …