Seeking Nominations for the Top Investors in the Creator Economy: 2024 [Video]

The creator economy is a relatively new investment category built around the rise of social media and the empowerment of individuals as content makers.

Like traditional media companies, creator startups often rely on Big Tech platforms like Google and Facebook to make money — a volatile position to hold. Throughout the past year, some startups have lost their way, cut costs, or shut down in full. Meanwhile, other startups are still raising capital and growing.

Creator upstarts often operate with fewer costs than older media brands, allowing them to test new business models with limited financial risk. New York media studio Fallen Media, for example, built a business around producing MTV-style shows for the TikTok consumer audience. It keeps production costs low, allowing it to test different shows quickly and determine if they’ll perform without over-investing.

Creator startups that rely too heavily on influencersas the root of their business can struggle. But companies …

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