Drawing insights from our recent CEO Value Creation Pulse Report, it’s clear that leaders are entering 2025 with varying levels of confidence. Some are surpassing their expectations, others are holding steady, and many are exploring strategies to recover from a challenging year.
This highlights the need for agility in today’s market. Success in Q1 and beyond will rely on balancing growth opportunities with strategic adaptations to meet evolving demands. With a rapidly changing market landscape, the importance of beginning the year with clear priorities and flexibility is essential. Q1 offers an opportunity to build on the lessons of 2024 and set a solid foundation for success in the new year.
Navigating Demand Volatility in the New Year
Demand volatility shaped much of 2024 and will remain a challenge as we move into 2025. The past year brought dramatic demand fluctuations, beginning with an initial surge of 52% in Q1 that fell sharply to 29% in Q2, before bouncing back up to 40% in Q3.
These shifts …