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Simu Liu Accuses Boba Brand of Culture Appropriation in Viral Clip [Video]

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Venture Capital

A bubble tea brand has apologized after a fiery conversation with Simu Liu on Dragons’ Den.

During an Oct. 10 episode of the Shark Tank-style series based in Canada, Liu raised concerns about Bobba’s mission. Liu has a venture capital company created “primarily to uplift minority entrepreneurs,” he said on Dragons’ Den. He has invested in companies like dumpling brand MìLà, where he also serves as chief content officer.

Bobba’s members Sébastien Fiset and Jessica Frenette asked the “dragons” (the show’s panel of investors) for $1 million for 18% of their company. From the start of the pitch, there was some tension between Liu and the Bobba team.

“Dragons, you have probably heard about bubble tea,” Frenette began. Liu quickly replied, “Has anyone else heard of bubble tea? I’ve never heard of this thing before in my life.”

“Simu was drinking bubble tea this morning!” added dragon Michelle Romanow.

Frenette continued, …

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