SoCal shoppers encouraged to shop local on Small Business Saturday with plenty of incentives [Video]

PASADENA, Calif. (KABC) — It’s Small Business Saturday today and the perfect time to shop local and discover hidden treasures in your city.

If you have some holiday gifts to cross off your list, Saturday is a good day to show love to local small shops. People are encouraged to promote shopping locally, rather than at major department stores or online retailers.

This year, small businesses throughout the Los Angeles area have created incentives to draw shoppers and generate sales.

In Pasadena, the city kicked off its holiday shopping campaign “Shop Local Pasadena.” About 16,000 shops and 700 restaurants are participating in the campaign. Free transit rides through all the different shops were available to shoppers.

In Long Beach, the city is offering free metered parking all day Saturday in the downtown and Belmont Shore shopping areas.

A Culver City promotion aims to emphasize the “small” in small business with a special edition of …