South Carolina standout uses NIL to help father live out dream [Video]

NAME. IMAGE AND LIKENESS DEALS HAVE TRANSFORMED THE WORLD OF COLLEGE ATHLETICS, GIVING ATHLETES THE OPPORTUNITY TO EARN MONEY WHILE THEY’RE COMPETING AT A HIGH LEVEL. SOME ATHLETES ARE USING THEIR EARNINGS TO BETTER THE LIVES OF THEIR FAMILY, INCLUDING A FORMER GAMECOCK. OUR CHASE JUSTICE HAS THE STORY. IN TODAY’S LANDSCAPE OF COLLEGE ATHLETICS. NIL IS GETTING ALL THE BUZZ IN SOUTH CAROLINA MEN’S BASKETBALL STANDOUT BJ MACK IS KEEPING HIS IN THE FAMILY. HE CAME TO ME AND SAID, DAD, I WANT TO START A BUSINESS, MY FIRST BUSINESS, AND I WAS LIKE, WHAT WAS IT? AND HE WAS LIKE, I WANT TO HELP YOU DO YOUR BARBERSHOP OVER. USING THE MONEY HE EARNED FROM THE UNIVERSITY OF SOUTH CAROLINA’S NAME, IMAGE AND LIKENESS COLLECTIVE TO HELP HIS FATHER LIVE OUT A LIFELONG DREAM. IT’S REALLY LIKE MY DAD. HE STARTED TALKING ABOUT IT. HE WAS LIKE, I …