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Starting a Business

Start Good Trouble: Mastering SaaS metrics with Equals’ Bobby Pinero [Video]

On our latest Start Good Trouble webinar, we sat down with Bobby Pinero to get some insights from his startup journey.

joins us Bobby is the co-founder and CEO of Equals, a next-generation spreadsheet that is directly connected to your data.

Every decision in SaaS hinges on the right insights. And the right insights come from the right metrics. They are more than just numbers on a dashboard; they’re the key to unlocking the potential of your business. But knowing which metrics to focus on, understanding the connections between them and tailoring them to your business isn’t always straightforward.

“Despite the explosion of new BI tools, everything eventually ends up back in a spreadsheet”

For years, Bobby has been working to make it easier. Before creating Equals, he was a finance analyst at IBM and, for over seven years, the senior director of finance and analytics here at Intercom, where he helped scale the company from less than $1 million …

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