T-Mobile Leverages First-Party Data for Personalized Ad Experiences: Di Muccio Beet.TV [Video]

When you’re a company that owns customers’ means of accessing communications and content services, first-party data comes by default.

By aggregating data based on app ownership, frequency of use, and time spent, T-Mobile Advertising Solutions gains valuable insights into consumer behaviors and interests.

“Having first party data makes it easier to understand your customer and being able to deliver experiences that are relevant and matter most to the end consumer,” said Anthony Di Muccio, Head of National Sales at T-Ads, T-Mobile Advertising Solutions, in this video interview with Beet.TV.

The company has also acquired a business that places screens in the back of rideshare vehicles and is also installing screens in its own 12,000 stores across the US.

“We’re very much so a large participant in the marketplace as well, and that provides insights into our customers, true wants and needs,” Di Muccio said.

By leveraging these insights, T-Mobile aims …