Target cutting prices on 2,000 items ahead of holiday shopping season [Video]

Target is slashing prices on 2,000 items this holiday season to gain an edge over competitors during this critical shopping period. This marks its second round of price cuts, following a successful summer effort that boosted sales despite cautious consumer spending.

On Tuesday, the Minneapolis-based retailer said it will cut prices on its in-house and national brands, including food and beverages, everyday essentials, holiday gifts and items to prep the home for the holidays.

The lower prices have already started to take effect in stores across the country. The price cuts can also be found online at Target.com and on the Target app, the company said.

WALMART AND TARGET ARE CUTTING PRICES TO ENTICE CUSTOMERS

The price cuts that can be found online and through the Target app in addition to in stores come ahead of the holiday shopping season. National Retail Federation (NRF) chief economist Jack Kleinhenz projected that while household finances are stable, and there is optimism about economic activity, consumers “…