Target scaling back DEI policies after Trump signs executive order [Video]

Target on Friday announced that it is scaling back its diversity, equity and inclusion (DEI) policies following President Donald Trump’s executive order to review such initiatives. The move adds Target to a growing list of companies scaling back or eliminating their DEI efforts as these programs come under increased scrutiny.

Kiera Fernandez, Target’s chief community impact and equity officer, said in a note to employees on Friday the retailer will implement changes as part of its “Belonging at the Bullseye” strategy that adapts to the evolving external landscape. This includes concluding its three-year DEI goals and ending its Racial Equity Action and Change (REACH) initiatives in 2025, as planned.

“As a retailer that serves millions of consumers every day, we understand the importance of staying in step with the evolving external landscape, now and in the future — all in service of driving Target’s growth and winning together,” said Fernandez.

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