The 21 Social Media Metrics You Must Track for Success in 2024 [Video]

Social media metrics allow you to track every detail of your social media performance. This is great for honing your strategy, but it can also lead to information overload because there are so many metrics and graphs to choose from.

To help narrow down your social media reporting to the most important data, we’ve selected the top 21 social media metrics you need to track to understand your social success and where you can improve.

Follow along to learn more about the key metrics you need to track for your business.

Social media metrics are data points that measure how well your social media strategy is performing—and help you understand how you can improve.

They’re like scorecards for your online posts and interactions, showing how many people saw, liked, shared, or commented on your content.Social media metrics also …