The 75 most valuable college athletic programs: Ohio State tops list NBC 5 Dallas-Fort Worth [Video]

The most valuable franchises in North America’s major pro sports leagues are well-documented. But, as private equity firms aim to enter college sports, what would valuations of the top athletic programs look like?

CNBC’s Michael Ozanian on Thursday unveiled his rankings of the 75 most valuable college athletic programs in 2024. The list includes valuations ranging from around $150 million all the way up to $1.3 billion.

There are four athletic programs with a valuation above the $1 billion mark, led by Ohio State at $1.318 billion. The Buckeyes generated the most revenue of any program at $280 million, and Ozanian said football accounts for roughly 75% of the revenue at most of the big athletic programs.

The Texas Longhorns rank second with a valuation of $1.281 billion followed by the Texas A&M Aggies ($1.264 billion) and Michigan Wolverines ($1.062 billion). The Alabama Crimson Tide sit fifth at $978 million.

Rounding out the top 10 are …