The agency of tomorrow: How agency of the year Manifest future-proofed in 2024 [Video]

Winning Gold at The Drum Awards for Agency Business in the Agency of the Year (11-49) category is Manifest. Here’s how, in its own words, it’s trying to build ‘the agency of tomorrow’.

In a challenging socio-economic climate, brands are under increasing pressure to sweat budgets harder. At Manifest, our unified global model, omni-channel strategy, and pan-media creative expertise allow brands to consolidate agency support and deliver more bang for their buck by focusing on their primary business objectives.

This unique model coupled with our focus on setting new standards across all tenets of our business has resulted in Manifest’s most successful year to date.

Setting new standards

To improve stability and operational rigor we established new standards of excellence, resulting in a 70% retention rate and 84% client satisfaction rate.

We exceeded our growth targets by 25%, adding 30 new clients and increasing our headliner client portfolio by 40%. This all resulted …