Waiting for the New Year to start chasing business objectives is a costly mistake. Accountability coach Grant Difford challenges SME leaders to ditch the calendar crutch and embrace “today tasks” – small, actionable steps you can take now to drive progress.
The champagne is flowing, the ball is dropping, and across the world, business owners are making the same fatal mistake: Waiting until January 1st to chase their most important goals. As both a business owner and accountability coach, I’ve watched this pattern repeat itself year after year, and it’s time we called it what it is – a comfortable excuse for inaction.
Here’s the uncomfortable truth: If your goal isn’t important enough to start today, it won’t be any more important on January 1st.
Think about what happens when we tie our goals to the calendar. We create an artificial starting line that serves as a psychological crutch. “I’ll …