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The Rolls-Royce story [Video]

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Company Formation

The Rolls-Royce story

The Rolls-Royce story is a fascinating tale of British engineering excellence and luxury craftsmanship. It begins with the partnership between Charles Rolls and Henry Royce in the early 20th century.

1. **Formation of Rolls-Royce:** The company was officially founded in 1906 when Charles Rolls, a car enthusiast and businessman, met Henry Royce, an engineer renowned for his exceptional motor car designs. They formed a partnership with Rolls handling the sales side and Royce focusing on engineering.

2. **Excellence in Engineering:** Rolls-Royce quickly gained a reputation for producing some of the finest automobiles in the world. Royce’s meticulous attention to detail and engineering brilliance ensured that each car was of the highest quality.

3. **The Silver Ghost:** The Rolls-Royce Silver Ghost, introduced in 1907, became one of the most iconic cars of the era. Renowned for its reliability, smooth ride, and quietness, it solidified Rolls-Royce’s reputation for luxury and performance.

4. **Expanding Beyond Cars:** Rolls-Royce didn’t limit itself to automobiles. During World War I, the company produced aircraft engines for the Allied forces, playing a crucial role in the war effort.

5. **Post-War Challenges:** After the war, Rolls-Royce faced financial difficulties due to a downturn in car sales and heavy investment in aircraft engine development. However, they managed to recover and continued producing luxury cars while also expanding their aero-engine business.

6. **Rolls-Royce Motors:** In the mid-20th century, Rolls-Royce established a separate division, Rolls-Royce Motors, dedicated solely to automobile manufacturing. They produced several iconic models, including the Phantom, Silver Cloud, and Corniche.

7. **Ownership Changes:** Over the years, ownership of Rolls-Royce changed hands several times. In 1971, Rolls-Royce Motors was separated from the parent company, Rolls-Royce Limited, due to financial difficulties. The automobile division was nationalized as Rolls-Royce Motors Ltd.

8. **BMW Acquisition:** In 1998, BMW acquired the rights to the Rolls-Royce brand name and logo, while Volkswagen acquired the Rolls-Royce Motors manufacturing plant. This led to a period of transition, with BMW focusing on the design and engineering of new Rolls-Royce models.

9. **Modern Rolls-Royce:** Today, Rolls-Royce Motor Cars operates as a subsidiary of BMW Group, with headquarters in Goodwood, West Sussex, England. They continue to produce luxury automobiles known for their craftsmanship, opulence, and technological innovation, with models like the Phantom, Ghost, Wraith, and Cullinan SUV.

Throughout its history, Rolls-Royce has remained synonymous with luxury, prestige, and uncompromising quality, making it one of the most iconic and revered brands in the automotive industry.

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