The Startup Distribution Engine: Why You Need One and How to Build It [Video]

As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice?

Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale.

For most startups, this is where things fall apart. In my experience, many founders either get stuck trying to sell to fewer customers at a higher price or chase thousands of lower-priced customers. As a result, they end up stretching their resources too thin and fail to create sustainable growth.

The solution is to build a scalable distribution engine. But how do you set up a system that consistently delivers results, while still balancing your current channels and marketing strategy?

In a recent Marketing Against the Grain episode, Kieran and I unpack why startups need to prioritize distribution from day one — and …