5 Essential Steps to Build a Winning Annual Sales Plan
As we move into the new year, it’s time to ask yourself: Where are you with your annual sales planning? Many salespeople either don’t have a solid annual plan, or they’ve created one but haven’t fully committed to it. If you fall into one of these categories, don’t worry—this post is for you.
Today, I’ll walk you through five critical areas that many salespeople overlook when creating their annual sales plans. If you address these areas now, you’ll significantly improve your sales performance in the coming year.
1. Create a Solid Prospecting and Sales Cadence
Whether you’re an account executive or a sales manager, prospecting cadence is essential to your success. Even if you’re not actively prospecting, you need a sales cadence or business-building cadence to stay organized and efficient.
A well-defined prospecting cadence means having a repeatable, scalable system for prospecting that aligns with your sales goals. This system should include daily and weekly …