These stores will price match if you find a better price elsewhere [Video]

As you shop the back-to-school and end-of-summer sales, there is one savings tool that could save you even more money, depending on where you shop.

It is “price matching,” but many shoppers have never tried it. Mom of three Shayna Eggers had no idea that popular retailer Dick’s Sporting Goods would match lower prices elsewhere.

“I did not know that until today,” she said.

Tire store owner Matt Lepof is happy to price match at his shop, Northgate Tire. He says losing $20 to $30 is worth it to keep a customer.

“We can take care of it, keep the business local, keep it in our store, and keep everybody happy,” he said.

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So are you missing out on lower prices? The nonprofit organization Consumers’ Checkbook looked for price-matching and price-adjustment offers with about 100 major retailers.

Executive Editor Kevin Brasler said, “With some of them, we …