SAN DIEGO — Thousands of people are in Downtown San Diego for the annual L’ATTITUDE Conference, held at the Manchester Grand Hyatt.
The four-day event is the largest of its kind in the United States, focusing on the new mainstream economy driven by Latinos.
More than 6,000 people from all over the world are expected to attend the conference.
The goal is to bring in Latinos from different industries and allow them to network and build on their ideas.
“This is a very young demographic and I think not looking at this as a consumer power and as a cohort that’s driving growth is a big miss,” said Silvana Montenegro, the Global Head of Advancing Hispanics and Latinos for JP Morgan Chase.
On day one of the conference, a new report was released which revealed Latinos contribute $3.6 trillion to the GDP, and have more than $3.7 trillion in purchasing power.
The conference draws some of the biggest …