Imagine for a moment that you’re standing at the helm of a ship, much like Christopher Columbus as he set sail for the New World. The vast ocean of digital marketing stretches out before you, full of opportunity but also fraught with uncertainty. Now, what if I told you there was a compass, a simple yet powerful tool that could guide your marketing efforts with laser-like precision? Today, we’re going to discover that compass, because our guests have distilled years of experience into what they call the Digital Marketing Success Cycle for SMBs.
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Whether you’re the captain of your SMB ship or the navigator plotting the course, this episode is for you. We’re about to embark on a journey that will transform the way you approach digital marketing, making it less of a daunting expedition and more of an exciting voyage of discovery.
Join us as we welcome Dave Charest, Director of Small Business Success from Constant Contact. With years of experience helping small businesses succeed online, Dave has distilled the essence of effective digital marketing into three key actions that form what they call the Digital Marketing Success Cycle for SMBs. Today, he’ll break down this cycle and show you how to implement it in your own business, no matter your current level of marketing expertise.
Dave brings over a decade of experience at Constant Contact, where he’s helped countless small businesses navigate the ever-changing landscape of digital marketing. His expertise in content marketing and his passion for simplifying complex concepts make him a go-to resource for SMB owners looking to level up their marketing game.
He’s here to revolutionize the way you think about and execute your marketing strategies. Get ready to transform your approach and drive real success for your small business.