Three Hard Truths About PR (And One Big Tip for Small Business PR) [Video]

When it comes to public relations, there are a lot of opinions out there on best practices, winning strategies, tactics to avoid, etc. There are just as many self-appointed “spin doctors” and PR “pros” cluttering the blogosphere, all offering their “guaranteed” opinions on the topic — some spot on, others not so much.

In the spirit of transparency, yes, this is yet one more blog post offering professional advice on your next PR campaign. However, this article is unabashedly honest. At Madison+Main, we pride ourselves on giving our clients the straight dope. The fact of the matter. The truth (because it is often stranger, simpler, and more interesting than fiction.)

Regardless of the flowery prose many in the PR profession will adorn their craft with, here’s the oversimplified, Occam’s razor-sharp reasoning behind why most small business owners hire a public relations firm: You need someone to tell your story in …