Tiger Woods legal team files suit against local Baton Rouge company Tigeraire [Video]

BATON ROUGE, La. (WAFB) – One of these logos looks just like the other.

“The marks in this case are near identical, the differences to the extent they exist are subtle at best,” said Greg Latham, an IP attorney representing Tigeraire. “A person whether it’s a judge or a juror will look at these and find they are confusingly similar.”

He was shocked when a company called Sun Day Red – a company directly affiliated with superstar golfer Tiger Woods – released a logo nearly identical to Tigeraire’s.

”It appears as though a company with the sophistication of TaylorMade, the company that owns Sun Day Red. And obviously the sophistication of the companies operating under the Tiger Woods brand would have done a search to identify problematic pre-existing marks.”

Founder and CEO of Tigeraire Jack Karavich started the company in 2020 – four years before Sun Day Red. It was …