Tiger Woods’ new venture facing challenge over logo: ‘Unlawfully hijack[ed]’ WSOC TV [Video]

Tiger Woods’ new golf apparel brand, Sun Day Red, is embroiled in a dispute over the alleged similarity of its trademark to an existing brand. Tigeraire, which produces a range of cooling products for athletics and industry, is challenging Sun Day Red’s logo. According to its Notice of Opposition filed with the U.S. Patent and Trademark Office, Tigeraire alleges that Woods’ Sun Day Red and TaylorMade are “unlawfully hijacking” Tigeraire’s existing logo.

“The actions of SDR, TaylorMade and Tiger Woods blatantly ignore Tigeraire’s long-standing protected mark, brand and identity, violate federal and state intellectual property law, and disregard the consumer confusion their actions create. SDR’s application should be denied.”

TaylorMade, which produces the Sun Day Red brand, said in a statement, “We have full confidence in the securitization of our trademarks.”

Tigeraire’s opposition stems from the fact that it has used the image of a leaping tiger for four …