Tim Cook’s side hustle as Nike board director just got tougher [Video]

Apple CEO Tim Cook has been the main independent board director for sneaker company Nike for the past 19 years, but the brand is currently facing its biggest challenge during that time …

Cook joined the Nike board in 2005, and there have been a number of partnerships between the two companies since then – starting with sneakers with a built-in pedometer to send data to an iPod, and continuing to the Nike Apple Watch bands today.

Cook was even spotted at the recent keynote wearing a bespoke pair of Nike sneakers designed for him on an iPad – not the first time he has done so.

But as Bloomberg highlights, Nike is going through a troubled time.

Two months before the new iPad release, Nike warned that sales would fall as demand for its sneakers faded due to competition from upstart labels. During the first half of this year, layoffs hit the shoemaker’s …