Tips to unwrapping retail success this festive season [Video]

Flashback to 1990 with Google recently creating a modern version of the ‘Home Alone’ hit movie, where this time adult Kevin defeats his enemies from breaking and entering, with the help of Google Assistant-enabled devices. The ad appeals to viewer emotions by generating a feeling of nostalgia and memories, the ultimate brief for retailers this festive season as they wrap up magical experiences for customers.

Mike Smollan Chief Growth Officer at Smollan, family business and global retail specialist, rates memories high on the agenda, checking out what this season means for retailers when crafting both online and offline shopping experiences.

The pandemic accelerated the shift towards online shopping and influenced the way retailers prioritised contactless fulfilment options, and digital engagement strategies. Putting the spotlight on creating captivating, cohesive, memorable omnichannel shopping experiences. As retailers up the ante and become more innovative, agile and customer-centric when it comes to preparations for this full on frenzied time.

The …