Tourn International CEO Robin Stenman joined Steve Darling from Proactive’s OTC studio in New York City to to discuss the company’s innovative approach to influencer marketing. By equipping influencers with tools that transform them into full-fledged media companies, Tourn is addressing critical operational challenges in areas such as legal, advertising, and tax management.
This approach allows influencers to focus on what they do best: creating compelling content. Stenman highlighted the vast growth potential in the U.S. and Chinese markets, which the company has identified as key targets for 2025. He noted that influencer marketing, though valued at just $5 billion, has immense room to grow, especially when compared to the $98 billion traditional media spending landscape.
“Tourn International’s mission is to close this gap by bringing proven tools from the Nordic market to the global stage,” said Stenman. “We’ve already secured partnerships with major influencers in the U.S. and are …