Tracer Talks: Elevating Your Brand Protection Strategy [Video]

In this episode of Tracer Talks, James Kryskowiak, Brand Protection Manager at Church and Dwight, shares his journey into brand protection, discussing innovative strategies, the importance of measuring success, and the challenges faced in the industry. He emphasizes the need for a strong intellectual property portfolio and sheds light on the evolving threat landscape posed by counterfeiters. This engaging discussion also highlights the significance of building strong partnerships and the role of adaptability in safeguarding your brand’s integrity.