Tradition meets modernity on the water [Video]

THIS SCENE MIGHT BE, IT IS PERHAPS MOST REMARKABLE FOR WHAT YOU DON’T SEE. WHERE ARE THE BULKY? SOMETIMES CUMBERSOME LIFE JACKETS REQUIRED BY MASSACHUSETTS LAW? I SAW A NEED FOR A LITTLE BIT OF LIFE AND A LITTLE BIT OF PIZZAZZ IN THE FD MARKET. THE PERSONAL FLOTATION DEVICES ARE THERE. THEY’RE JUST HARD TO SEE SLEEK, MINIMALIST VERSIONS. THESE ARE NOT YOUR GRANDFATHER’S LIFE JACKETS. JOHN AND JEN SHERMAN FOUNDED BOMBORA A FEW YEARS AGO, AS THEY AND THEIR CHILDREN STARTED SPENDING MORE TIME ON THE WATER. EVERYBODY WANTS THEIR OWN STYLE, SO WE JUST KIND OF CAME UP WITH A COUPLE DIFFERENT LINES THAT ARE INSPIRED BY THE WATER AND THE SUN. SO WHERE IS THE FLOTATION IN A BOMBORA PFD? THERE YOU GO. NORMALLY IT WOULD BE FLOATING, SO YOU …