–Gus Van Sant has gone commercial for his latest film. The famed director has helmed JPMorgan Chase’s new campaign. The effort also features Grammy-winning musical artist Rhiannon Giddens. The “Make Momentum Happen” campaign, created by award-winning agency SS+K, is centered around several Van Sant-directed films, each featuring Giddens’ take on the American folk classic “The Green Grass Grows All Around.” The campaign will launch with the 60-second film, “Tapestry,” and continue with a series of stories showing how the nation’s largest bank, with 4,700+ branches, 6-plus million small business customers and clients ranging from homeowners to schools to hospitals, helps drive U.S.
