VIDEO8:5208:52
Influencers have changed the ad industry. Now what?
Recently I posed this question to my teenage daughter: Aren’t we tired of influencers?
“No,” she said.
But despite my daughter’s opinion — she’s 16 — I know I’m not the only one fed up with the barrage of things I’m told to buy on social media. Which is why the rise of “underconsumptioncore” came as a welcome shift away from influencer culture — and made me finally feel seen.
More from Personal Finance:‘Recession pop’ is in: How music hits on economic trends‘I’m looking for a man in finance’‘I cry a lot but I am so productive, it’s an art’
Years ago, I made a commitment to live with less. But adhering to a standard more in line with minimalism than overconsumption is a vow I’ve had to renew yearly, monthly, daily.
Let’s just say it’s a struggle. …