3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

US Startup Charging Wealthy Parents To ‘Screen Embryos For IQ [Video]

Categories
Marketing a Startup

A US-based startup is offering to help wealthy parents to “screen” embryos they conceive for their IQs.

The controversial technology, which costs tens of thousands of dollars, raises questions about the ethics of genetic enhancement.

According to undercover footage, the company, Heliospect Genomics, has worked with more than a dozen couples undergoing IVF.

The Guardian reports: The recordings show the company marketing its services at up to $50,000 (£38,000) for clients seeking to test 100 embryos, and claiming to have helped some parents select future children based on genetic predictions of intelligence. Managers boasted their methods could produce a gain of more than six IQ points.

Experts say the development represents an ethical minefield.

The information has emerged from video recordings made by the campaign group Hope Not Hate, which went undercover to investigate separate groups of activists and academics. The Guardian reviewed the recordings and conducted further research alongside Hope Not Hate.

The footage appears to show experimental genetic selection techniques being …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
5 Steps to Creating Successful Ads