As we all know, we live in an era of rapidly evolving technology. As new models are released, consumers and businesses alike often opt to upgrade their devices. While this can be an exciting decision, it renders their current computer, tablet, or phone obsolete. As a result, e-waste has become a significant contributor to our landfills. Thankfully, tech recyclers such as I can help mitigate the environmental impact of e-waste. We have taken the adage of “one person’s trash is another person’s treasure” and have turned it into a sustainable business model. However, operating a tech recycling business comes with its challenges, namely in terms of visibility and customer acquisition. Personalized ads such as those offered through social media platforms like Facebook and Instagram offer a solution to these challenges through boosting the efficiency and reach of tech recyclers such as myself.
Personalized ads are precise, which can make a …