3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

West Chester Women’s Entrepreneurship Conference helping female business owners as they face challenges getting funding [Video]

Categories
Startup Funding

WEST CHESTER, Pennsylvania (WPVI) — Women business owners are getting a boost later this week with the West Chester’s Women Entrepreneurship Conference happening on Friday, October 18.

Women are a big driver for the U.S. economy, but getting started as a female founder has its obstacles.

Yasmine Mustafa came to the United States when she was eight years old as a war refugee from Kuwait. She says as a child and later while working in the restaurant industry, she often felt at-risk.

“Part of the reason I built my company is because of all the times I’ve been unsafe,” she says.

As a result, Mustafa started Roar for Good in 2014.

“Every company needs capital and that was really tough,” she said. “I don’t come from institutional wealth, so family and friends was not a pathway that was accessible to me.”

And Roar for Good was building a hardware product first – wearable safety devices for women, then for at-risk workers.

“What helped us is …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos