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Can the EU curb tech giants’ dominance of the digital marketplace? It’s trying to, with the introduction of the Digital Markets Act, or DMA, a groundbreaking piece of legislation it began enforcing in March this year. The aim is to improve consumer choice and open up markets for European start-ups to flourish.
The legislation forbids tech giants from anti-competitive behaviour, such as favouring their own products and services over competitors on their own platforms. It’s also looking to stop non-compliant behaviour before it takes hold. The EU is targeting what it calls gatekeepers, defined by the law as platforms with a market cap above 75bn euros, more than 45mn active monthly users in the EU, an annual turnover of more than 7.5bn euros.
So far, it’s designated seven gatekeepers, Google’s parent company, Alphabet, Microsoft, Apple, Amazon, Meta, ByteDance, and booking.com. Apple and Meta have already been found in breach of …