What to know NBC Bay Area [Video]

A program aimed at creating millions in generational wealth for Black families held its first event on Friday by merging technology and culture to create change.

The program, Oakland Xchange, is backed by Boston Celtics star Jaylen Brown, who went to Cal, and Bay Area basketball legend Jason Kidd, who also attended UC Berkeley. The NBA stars have teamed up with local group Oakstop to help move Oakland forward.

Friday’s event was dubbed Xcelerate.

“The goal of Xcelerate is for us to bring together people from across different industries – technology, social justice, business, activism – and really focus on what does Oakland need to do to come together to drive solutions that are going to allow us to see the changes that we want to see in our community,” Oakstop founder and CEO Trevor Parham said.

Brown and Kidd launched Oakland Xchange earlier this month in partnership with Parham’s Oakstop, which provides event and workspaces to entrepreneurs.

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