Why brand is vital when preparing for investment [Video]

Branding can play a significant role in Series A fundraising by helping startups create an ownable value proposition, establish a strong visual identity and gain the trust and support of potential investors.

It can be easy to believe that so long as you have a great product, the branding is secondary and many people in these businesses are amazing entrepreneurs who have created something really different and unique, but they don’t often think with a brand lens. But a great brand creates value and offers serious credibility and gravitas.

Of course, branding is never a one size fits all approach. It depends on the individual business and sector, but there are a number of key considerations that have applied across every project we have done in this space.

These are our top five considerations for branding.