Why Visa is right to back creators as small businesses [Video]

The payment giant’s bold initiatives, from real-time payouts to creator summits, signal a seismic shift in how brands embrace the growing power of the creator economy.

The tides are turning in the digital economy and creativity is riding a fresh wave of influence. Visa’s recent announcements at Web Summit 2024 make it clear: the creator economy isn’t just a niche; it’s a powerhouse. For the first time, a global financial giant such as Visa is publicly recognizing creators as small businesses, providing them with tools tailored for growth and stability, from rapid payouts to financial resources usually reserved for traditional enterprises.

This acknowledgment is a long time coming. According to Visa’s survey, over two-thirds of creators cite slow payouts as a major barrier to scaling their work. Enter Visa Direct – through strategic partnerships with social networks and marketplaces, this solution allows creators to receive real-time payments straight to their …

Tags Entrepreneur, Local Business, Marketing, Small Business Owner, Small Business Support